If you’re running a bait shop, life is pretty simple. You keep the frozen bait frozen, the fresh bait cold and the live bait alive. If you screw it up, you lose some bait.

The computer software system used in your dealership should work for you. It should provide you information needed to operate your business, analyze your departments’ profitability and efficiency, and review your expenses and other account details.

A significant number of dealers these days are becoming more and more aggressive in selling used vehicles. Some have even lost their new car franchises and now rely solely on used vehicle sales, along with parts and service sales to pay the overhead and hopefully provide them with a significant return on investment (ROI).

These days it seems everyone is talking about digital marketing, Internet leads, social media and CRM, but are we overlooking the oldest and most useful piece of technology in our business—the telephone?

HomeNet announced today the launch of IOL Oodle Pro, which directly integrates a dealer’s automotive listings in Facebook’s Marketplace with their Fan Page and website. Facebook reached 500 million users in July, 2010, and the Facebook Marketplace, which draws 11 million unique users each month, grew 354% last year.

NAC, a leader in the development and administration of service contract products and services, is proud to announce the addition of Stephen Anderson as Vice President of Sales. In his new role, Anderson will expand, create and lead new sales and training initiatives for NAC, and their sales team, agents and clients throughout North America.

DealerLink, a prominent automotive lead generation company, launches its newly branded website SpecialFinanceLeads.com. With the new brand, the company hopes to reach out to more dealerships than ever before and to reignite interest in their highly successful approach.

BarNone, Inc., the leading provider of special finance leads to the automotive industry, today announced the launch of their new internet lead program, LiveLead.

Pflow Industries, the Milwaukee Wisconsin-based leading manufacturer of vertical lift systems for a variety of industries has developed a new vertical vehicle display system, the “VDS” for automotive, motorcycle, marine and recreational vehicle dealers.